Advance Planning - Sponsors and Underwriting Ideas and Examples
Businesses that donate during the advance planning of the auction receive the greatest exposure to the organizations arena of influence. I’ve listed just a few of the great ideas for creating exposure for donors and sponsors. Pinterest is a great resource for seeing promotional ideas in print and in real-time use. If you have a new idea, I’d love to hear all about it.
ADVANCE PRINTED BROADCASTS
Branding on organization newsletters, printed promotions & auction hot sheets. Social media and email blasts and consistent website updates, email newsletters, web links, web catalog.
PROFIT CENTER SPONSORSHIP & ADVERTISING
Live auction and silent auction, raffles, and auction games can included items donated by a sponsor, banners, screen crawls and announcements. I’ve held many interviews with big donors and guests during the silent timeline.
ENTERTAINMENT & EXPENSE
Every expense can be sponsored, from corking fees to sound and even the auctioneer and performer fees.
CONSIGNED TRAVEL PACKAGES AND ITEMS
Sponsors can donate a live auction item or the organization can choose specific trips and items on consignment as part of the package. The sponsor package includes the fee for the item. The sponsor becomes the donor and receives the recognition for that donation.
BRANDING WITH EXHIBIT SPACE
Point of sale display, trades how style presentation for major sponsors, may include demonstrations with a company representative.
AUDIO AND VISUAL BRANDING
Mentions by the emcee and auctioneer, PowerPoint presentation, signs, table tents, printed catalog, posters, tags, gobo, banners, 1 -2 minute item description with donor information.
Gift bags, coupons, products and novelties – including backup bidder gifts often referred to as “The Booster”.
Business donor contact information, web links from the organizations website to the donor's site, auction success stories sent via email, printed newsletters, auction press releases, follow-up communiqués.
Exposing your audience to a business donor's product and contact information builds a profitable alliance and adds credibility to your event. Share in the donor's current ad campaigns and marketing collateral. Product awareness and buzz will drive bidding higher. The visibility will create new business for donors and new donors for your organization.
Ideas on Pinterest