How to order the live auction by April Brown Auctioneer
Live Auction Item Lineup Guideline
I have a few loose rules I use to order the live auction. Sometimes the items are nearly identical in value, desire and sometimes the donor for every item is in the room and if that is the case, I’m not convinced it matters so much what the order is. It the items have been carefully procured based on the audience’s interest and bidding history, a bidding competition will likely be in play. It is that competition that drives the bid to the highest possible amount for that audience on that night.
- The first 3 items should be of lowest value and highest desire. It can be good to sell a bottle of champagne or fine liquor as a warm up item. That item does not need to be in the catalog but the clerks do need to know about it.
- I recommend that all items with a donor present be sold before the Fund-a-need. If all items have a donor present then arrange by value.
- Begin with the lowest valued items of highest desire and put all those items before the FAN.
- Arrange items from lowest value to highest value.
- I often sell "like" items back to back. Some people think like items should be scattered. I like to catch losing bidders while they are still interested and might buy a similar item.
- Sell highest valued items right before the FAN.
- Sell items where the donor is not present and of lowest value and desire after the FAN.
- Trips can be sold back to back if they are of similar value and description with different locations. In fact, all trips can be sold back to back. The thought is that selling like items in a cluster keeps the loosing bidder engaged in the buying process.
- Find out in advance the donors who are willing to double their donation and at what price. Doubles should not be printed in the catalog.
- Consignment items should be put right before the FAN.